Direct-to-patient sales are booming - but patient engagement teams still treat patients as data, not customers. A stroke survivor's case for co-design in pharma. I was sitting in a conference room in London, half-listening to a panel called “The Patient Voice in Action.” Every speaker on that stage worked in patient engagement. Every single slide was about a drug. Adherence to a drug. Trial recruitment for a drug. A “patient journey” that existed to get someone onto a drug an

On starting over after stroke — and why I've stopped calling it starting over My stroke came at one of the most stressful points in my career. I didn't love what I was doing. I knew I wanted something different — something entrepreneurial, something that felt like mine — but I couldn't quite land on what. There were ideas. The AI bandwagon was right there, ready, beckoning. I was good at it. I could have jumped on. But my body intervened. My brain, actually — which has its ow

By coffee number ten, I'd finally managed to pour the milk in the right cup. My six-year-old helped. She didn't make a big deal of it. A week later, I thought I'd cracked it — only to drop the whole cup when I lifted it with my stroke hand. And I just stood there in my kitchen, surrounded by the mess, thinking: Sisyphus. Pushing the boulder up the mountain. Watching it roll back down. Getting up tomorrow and doing it all again. That's the thing nobody tells you when you sign

Lived experience matters. Peer Support: A Real Route To Representation.

Fighting for continuity of care. Becoming your own best friend.