Digital Health

Direct-to-patient sales are booming - but patient engagement teams still treat patients as data, not customers. A stroke survivor's case for co-design in pharma. I was sitting in a conference room in London, half-listening to a panel called “The Patient Voice in Action.” Every speaker on that stage worked in patient engagement. Every single slide was about a drug. Adherence to a drug. Trial recruitment for a drug. A “patient journey” that existed to get someone onto a drug an